• Participate in the annual meetings to learn about fast-developing
  trends in continuing medical education (CME) and health education in North America,
  Latin America, Europe, Australia, and Asia.
• See how new media are being applied to the medical and consumer health education fields.
• Meet and keep in touch with colleagues around the world.
• Learn of global marketing opportunities in CME and health education.

Membership in the Global Alliance for Medical Education will pay for itself through increased knowledge and skills, as well as through opportunities to be more effective as a developer, marketer, or purchaser of CME and health education.

What You Need to Know About GAME

The Global Alliance for Medical Education (GAME) was established in June 1995 to serve as a forum for the exchange of ideas among nonprofit and for-profit organizations involved internationally in the development and marketing of CME and health education programs. The original name, International Alliance for Health Education, was changed in 1998 because of possible confusion with another organization (International Association of Healthcare Educators).

Objectives

By participating in GAME meetings and programs, you will be able to achieve the following objectives of membership:

- To share market experiences in the continuing globalization of physician and consumer health education

-To meet new potential partners in educational and/or business development

- To learn from experts about new trends and how they may affect you

- To recognize leaders in the field through an awards program

Origins

GAME was launched in a manner similar to that of the Alliance for Continuing Medical Education and shares the same “founding father,” Lewis A. Miller. The Alliance for CME began in 1975 when Miller, a publisher of clinical journals and other CME enduring materials, brought together a group of 45 persons from several disciplines to discuss the future of CME. The informal organization created at that meeting eventually grew into today’s organization of nearly 2,000 members. Miller continued his involvement with the Alliance for CME, but his publishing activities began to focus more and more on the international distribution of CME. In 1990, he formed Intermedica Partners,* a small group of associates in the United States and abroad, to carry out.

Intermedica Partners has been responsible for the international distribution of CME enduring materials from specialty organizations such as the American College of Physicians, American College of Cardiology, American Academy of Pediatrics,American College of Obstetricians and Gynecologists, and American Academy of Family Physicians, as well as from a number of for-profit publishers.the first two of the objectives noted above. By 1995, the group recognized a need to open membership to create a forum in which many more people could meet and ex-change ideas. As a result, a small invitation list was prepared for an informal meeting in June 1996; 22 persons from the United States and seven other countries attended.

Focus on Annual Meetings

Attendance at the Second Annual Meeting in 1997 expanded to 50 persons from Europe, Latin America, North America, Australia, and Asia. The topics discussed included the development insert of CME in Europe, Latin America, and China; the possibility of reciprocal international systems of CME credit; disease management; and the use of new technologies in CME and health education. The organization was beginning to take shape but continued on an informal basis.A year later, at the Third Annual Meeting in June1998, some 70 people from around the world joined together at the Princeton Club, New York City, to examine “How the New Media Will Affect CME and Health Education.” The director of Columbia University’s Center for New Media was the keynoter; presentations followed on changing formats already in use (eg, CME online) and on pharmaceutical marketers’ expectations of the needs for CME and health education in the emerging markets of the Far East, Latin America, and Eastern Europe. Members approved a formal structure and elected nine persons to the Board of Directors.The directors in turn elected officers and determined that the organization would file for nonprofit status. GAME had come of age as a membership organization.

Member Benefits

A program of member benefits has been established, with a committee structure to bring the following into being: Reduced fee for the annual meeting Copies of available presentations from the annual meeting Access to an Internet World Wide Web site for discussion groups Opportunity for interchange with other members Newsletter in print and via E-mail Exchange of information on trends in CME and health education around the world Annual meetings are held at a time and place convenient to GAME members from North America, Latin America, Europe, and Asia. To facilitate travel, meetings start Sunday evening and end Tuesday at noon. They are held in New York City, accessible from almost any point in the world with minimal change of planes.

Officers and Directors

Officers

President Lewis A. Miller, Intermedica, Inc, Norwalk, Conn

Vice-President Nikos Kastanos, MD, Medical Trends, Barcelona, Spain

Secretary Mary Alderman, Health Communications, Inc, New Canaan, Conn

Treasurer Frederic S. Wilson, Procter & Gamble, Cincinnati, Ohio

Directors Mark Conners, Medical Support Systems, Cambridge, Mass

Ing. Pedro Vera Cervera, Intersistemas, Mexico City, Mexico

Paul Walsh, Medical Economics Co, Montvale, NJ

Dennis Wentz, MD, American Medical Association, Chicago, Ill

Christopher West, Pegasus Healthcare International, Toronto, Ontario, Canada

Committee chairs Program Carroll V. Dowden, Dowden Publishing Co, Montvale, NJ

Membership Frederic S. Wilson, Procter & Gamble, Cincinnati, Ohio

Internet Deborah Teplow, Projects in Knowledge, Secaucus, NJ

Newsletter Kevan Chambers, GeoMed Global Communications, Secaucus, NJ